ArchInk 2021, Day 2: The Best Rubbish

Response to ArchInk prompt, The best rubbish.  Cartoon image of 1930s deodorant/footcream tube (i.e. one of my favorite artifacts observed).  There's an advertisement for this saying "Mary is beautiful but dumb because she does not realize she she smells poorly." Lather Up!

My response to the ArchInk prompt, “The Best Rubbish.” This is one of my favorite historic artifacts I’ve observed while surveying, a small pink tube of women’s underarm and footcream deodorant from the 1930s. I went down a rabbit hole of advertising for these products from that time and they are horrendous! Who knew a lack of deodorant could shipwreck marriages? Make a woman dumb? And so much more! There’s a wonderful article by Sarah Everts in Smithsonian Magazine about how advertising companies tried to convince women they smelled bad and needed their products: https://www.smithsonianmag.com/history/how-advertisers-convinced-americans-they-smelled-bad-12552404/.

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